Transform Your Financial Future

Tailored insurance strategies at VJL Insurance Services Inc. safeguard and enhance your wealth. We specialize in innovative solutions for families and business owners, maximizing your financial growth while ensuring your assets are protected.

Our strategy is built on two key pillars: Strategic Partnerships with professional advisors, and direct engagement with clients.

We specialize in comprehensive insurance and estate planning partnering with investment advisors who want a trusted expert to handle insurance planning for their clients.  We also work directly with clients to enhance their wealth through innovative insurance solutions.  Whether you’re, seeking guidance for your own family or support for your advisory practice, choose your path and let’s get started.

Advisors

At VJL Insurance Services Inc., we partner directly with investment advisors who want to provide their clients with expert insurance and estate planning solutions without managing the complexities themselves. Our experienced team steps in as the insurance specialists and handle everything from strategy development, client conversations, and product selection and implementation – allowing you to expand your service offering seamlessly. By working closely with you and your client’s other professionals, like their accountant or lawyer, we help create efficient, tax-smart plans that maximize your client’s wealth AND implement strategies to minimize tax. We also provide ongoing support, reviewing your client’s plans regularly to ensure it continues to serve their needs as their life and financial landscape evolves.

Mission

To facilitate the growth of advisor’ businesses by collaborating with them to offer comprehensive insurance planning solutions to their clients in a professional manner.

Core Values

Advisor focused, Service Excellence, Team Work

Vision

To become a collaborative “thought partner” that drives insurance revenue for advisors through the integration and delivery of holistic wealth planning conversations with families and business owners.

Clients

At VJL Insurance Services Inc., we work directly with individuals and business owners who are looking for strategic ways to reduce tax, protect their estate, and grow their wealth. Our process begins with a deep understanding of your financial situation, long-term goals, and any challenges you may be facing—whether personally or within your corporation.

From there, we design and implement tailored insurance strategies that align with your objectives. These solutions may include permanent life insurance for estate preservation, corporate-owned insurance for tax-efficient wealth extraction, or insured retirement strategies to supplement future income.

Our team will guide you through every step of the process—from strategy design to product selection and implementation—making sure everything is structured properly to maximize results. We also provide ongoing support, reviewing your plan regularly to ensure it continues to serve your needs as your life and financial landscape evolve.

Whether you’re looking to leave a lasting legacy, access funds from your corporation tax-effectively, or simply gain clarity on your options, we’re here to help you make confident, informed decisions.

Mission

To provide unparalleled protection for your family and your business while minimizing tax and maximizing wealth for your family or favorite charity.

Core Values

Client focused, Service Excellence, Honesty and Integrity

Vision

To be the trusted advisor when it comes to collaborating with your accountant and lawyer to handle all of your insurance and estate planning needs.

Services

Here is a list of some of our services:

All of our solutions are tailored to the client specific needs either through a complete needs analysis, or through a comprehensive financial plan.

Term Life Insurance

Affordable, temporary coverage designed to provide financial protection for your loved ones during your most critical years.

Permanent Life Insurance

Lifelong coverage that builds cash value over time, offering both protection and a financial planning tool.

Disability Insurance

Monthly income replacement to ensure financial stability if you’re unable to work due to illness or injury.

Critical Illness Insurance

Lump-sum payouts upon diagnosis of a covered illness to help you manage medical expenses and protect your lifestyle.

Insurance as an Asset Class

Insurance solutions structured to grow wealth on a tax-advantaged basis, helping you maximize long-term financial efficiency.

Buy-Sell Agreement Funding

Insurance-backed funding to facilitate smooth business succession by ensuring the buyout of a partner’s share in the event of death or disability.

Key Person Insurance

Protect your business from financial loss by insuring key individuals whose skills and knowledge are vital to operations.

Charitable Giving Strategies using Life Insurance

Leverage life insurance to leave a lasting legacy while optimizing tax benefits and supporting causes you care about.

Meet The Team

Vern J. Lunz,
Insurance and Estate Planning Specialist
Vern specializes in designing tailored, tax-efficient strategies that not only preserve wealth across generations but also provide financial security for the future. He works closely with accountants, lawyers, bankers, and other financial professionals to craft estate plan solutions that address each client’s unique needs.  

His focus is on helping affluent families, professionals, and business owners address liquidity requirements and protect their financial legacies. Vern places a strong emphasis on aligning family business values with estate plans to ensure a seamless and thoughtful transfer of wealth. Additionally, he dedicates significant effort to educating and empowering clients, guiding them through the complexities of estate and financial planning.  

Vern’s commitment to his clients extends beyond providing solutions. He builds long- term relationships based on trust and delivers innovative, tax-advantaged strategies that protect both families and businesses.
David Baker
Insurance Advisor, Manulife Wealth Insurance Services Inc.
David's focus is on providing you with comprehensive insurance solutions to complement your holistic financial plan. Solving risk, tax and estate problems by helping clients find the best solutions for their business and family is what fuels his my passion for this work.

As an insurance specialist, David leverages his extensive background in various insurance roles over three decades of experience. He seeks to inform and educate clients and easily works alongside tax and legal professionals to manage complex cases and tailor solutions. When partnering with advisors, David strives to deliver a seamless experience for referred clients to maintain and enhance the integrity of the existing relationship. Tracking each opportunity and stage provides you with confidence your client's needs are being met.

When he's not busy with insurance matters, you might find him exploring back-country roads on a bike or embarking on exciting adventures around northern Ontario.
Lindsay Ellis
Insurance Advisor
With over 25 years of experience in the financial industry and as an accomplished entrepreneur, Lindsay excels in delivering exceptional solutions tailored to her clients’ unique needs. Her commitment to understanding each client’s individual goals and circumstances sets her apart, enabling her to develop personalized, effective financial strategies.

As an insurance consultant with VJL Insurance Services Inc, Lindsay collaborates with advisors to develop a holistic approach to their insurance solutions, ensuring comprehensive and personalized coverage for clients.

Born and raised in Oakville, Ontario, Lindsay graduated from the University of Western Ontario. Her strong educational background and deep-rooted connection to her community further enhance her ability to serve her clients with dedication and insight.

When Lindsay isn’t working with her clients, you can find her on the tennis court, out for a run, or spending quality time with her family and friends.
Team Member- Insurance
Meet our insurance assistant, Cindy Martin-Miminas. Cindy has over 20 years of experience in insurance support, working for one of Canada’s largest insurers. Most recently, she worked as a case coordinator, providing support for Elite advisors.

In her spare time she enjoys making jewellery, travelling with her family and is a busy soccer mom!

Testimonial​

Transformative Insurance Consulting

Unlock the potential of your wealth with VJL Insurance Services Inc., where tailored insurance consulting protects and enhances your financial legacy. Our dedicated team collaborates with families and business owners to create innovative, tax-efficient strategies that facilitate wealth growth and wealth transfer.

With our expertise, business owners can confidently create a mechanism to extract funds from their corporations tax-free, enjoying enhanced financial flexibility and security. Partner directly with our experienced consultants or bring in your existing advisors for a seamless integration of strategies that align with your wealth management objectives.

  • Personalized plans tailored to your unique goals
  • Innovative insurance strategies for optimal wealth growth
  • Expert guidance for tax-efficient wealth transfer and tax minimization
  • Collaborative approach with your other advisors

Elevate Your Insurance Strategy

Explore how strategic insurance can not only protect but also elevate your wealth landscape for future generations. Connect with us for more insights!

Maximize Your Wealth

Experience peace of mind with our comprehensive approach to wealth management, minimizing tax implications while maximizing growth. Start enhancing your wealth today!

Secure Your Financial Future

Take control of your financial destiny by leveraging our innovative insurance strategies that prioritize both protection and growth. Reach out to us now!

Contact Us Today

Get In touch

519-259-7106
vern@vernlunz.ca